The value of business tourism in the performance of an organisation

Doctoral thesis English OPEN
Thomas, Pieta Helen (Peta);
  • Publisher: North-West University
  • Subject: ROI | Business event | Organisational performance | Knowledge | Strategy | Opbrengs op belegging | Besigheidsgebeurtenis | Organisatoriese werkverrigting | Kennis | Strategie

Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013 The primary objective of this research is to review the value of business events in the performance of an organisation. Business events are categorised as part of the business ... View more
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