publication . Thesis . 2012

The value of business tourism in the performance of an organisation

Thomas, Pieta Helen (Peta);
Open Access English
  • Published: 01 Jan 2012
  • Publisher: North-West University
  • Country: Paraguay
Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013 The primary objective of this research is to review the value of business events in the performance of an organisation. Business events are categorised as part of the business tourism sector of the tourism industry. This sector is a strong financial contributor to many nations’ economies. The sector, sometimes also known as the M.I.C.E industry or meetings industry, focuses on creating business events to fit the knowledge needs of organisations across a wide range of industries. The business events are of several genre including exhibitions, training seminars, conferences, congr...
free text keywords: ROI, Business event, Organisational performance, Knowledge, Strategy, Opbrengs op belegging, Besigheidsgebeurtenis, Organisatoriese werkverrigting, Kennis, Strategie
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