The value of business tourism in the performance of an organisation
Thomas, Pieta Helen (Peta);
Publisher: North-West University
Subject: ROI | Business event | Organisational performance | Knowledge | Strategy | Opbrengs op belegging | Besigheidsgebeurtenis | Organisatoriese werkverrigting | Kennis | Strategie
Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013
The primary objective of this research is to review the value of business events in the
performance of an organisation.
Business events are categorised as part of the business ... View more