Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye

Doctoral thesis English OPEN
Bevan-Dye, Ayesha Lian;
  • Publisher: North-West University
  • Subject: Internet marketing | Principles | Generic marketing | Undergraduate marketing education

To deliver the type of marketing graduate that meets industry demand necessitates that marketing curricula content be continuously updated to keep pace with the dynamic marketing environment. One of the major trends influencing the twenty-first century marketing environ... View more
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