publication . Thesis . 2005

Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye

Bevan-Dye, Ayesha Lian;
Open Access English
  • Published: 01 Jan 2005
  • Publisher: North-West University
  • Country: Bangladesh
To deliver the type of marketing graduate that meets industry demand necessitates that marketing curricula content be continuously updated to keep pace with the dynamic marketing environment. One of the major trends influencing the twenty-first century marketing environment is the advent of the Internet and substantial growth in Internet usage and Internet-based commerce. Not only is the Internet driving major marketing environmental change, it is also emerging as a new marketing tool of significant potential. The widespread implications of the Internet to marketing is making it increasingly necessary for general marketing practitioners, even those not actively ...
free text keywords: Internet marketing, Principles, Generic marketing, Undergraduate marketing education
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