Black Generation Y gender differences in Premier Soccer League spectator motives : sport marketing

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T.E. Mofokeng; A.L. Bevan-Dye; (2014)
  • Publisher: Sabinet
  • Subject: Premier soccer league (PSL) | Sport spectator motives | Black Generation Y students | Gender differences

The purpose of this study was to determine whether there are gender differences concerning Premier Soccer League (PSL) spectator motives amongst black Generation Y students in South Africa. In South Africa, the black Generation Y cohort (individuals born between 1986 an... View more
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