Marketing analysis of medical tourism in India

Article English OPEN
Manhas, Parikshat Singh; Ramjit, Monu;
(2015)
  • Publisher: Universidad de Huelva
  • Subject: Marketing analysis | Medical tourism | Strategy | India

The aim of the present research is to carry out the marketing analysis and to determine the potential of the medical tourism, to identify the various challenges to the medical tourism in India and to suggest and recommend the marketing strategies to develop the... View more
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