publication . Article . 2011

Towards a Sociological Analysis of London 2012

Michael Silk;
Open Access
  • Published: 01 Oct 2011 Journal: Sociology, volume 45, pages 733-748 (issn: 0038-0385, eissn: 1469-8684, Copyright policy)
  • Publisher: SAGE Publications
  • Country: United Kingdom
Abstract
Within this article, I focus on a number of productive scholarly avenues to which sociological analysis of London 2012 might want to attend. Understanding major sporting events - and thus the Olympic Games - as inextricably entangled with the media-industrial complex, I suggest London 2012 as a commodity spectacle that will emphasize gleaming aesthetics, a (sporting) city and nation collapsed into (simple) tourist images, and the presentation of a particular expression of self within the logics of the global market. In so doing, and by peeking behind the seductive, corporate-inspired veil of material and symbolic regeneration, image, strategy and legacy, we, as ...
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Subjects
free text keywords: Sociology and Political Science, regeneration, London, heritage, Olympics, Tourism, Sociology, Spectacle, Commodity, Multiculturalism, media_common.quotation_subject, media_common, Aesthetics, Sociology of sport, Social science
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