Social influence model and electronic word of mouth: PC versus mobile internet

Article English OPEN
Okazaki, Shintaro;
(2009)
  • Publisher: Advertising Association
  • Identifiers: doi: 10.2501/S0265048709200692
  • Subject: Mobile internet | Personal computer | Social identity | Economía | Empresa

Compared with laptop or desktop computers, mobile devices offer greater flexibility in time and space, thus enabling consumers to be connected online more continually. In addition, their small size, portability and ease of use with location-based capabilities f... View more
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