Building International Business Theory: A Grounded Theory Approach

Article OPEN
Gligor, David; Esmark, Carol; Golgeci, Ismail;
(2016)
The field of international business (IB) is in need of more theory development (Morck & Yeung, 2007). As such, the main focus of our manuscript was to provide guidance on how to build IB specific theory using grounded theory (GT). Moreover, we contribute to future theor... View more
Share - Bookmark