Building International Business Theory: A Grounded Theory Approach

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Gligor, David; Esmark, Carol; Golgeci, Ismail;

The field of international business (IB) is in need of more theory development (Morck & Yeung, 2007). As such, the main focus of our manuscript was to provide guidance on how to build IB specific theory using grounded theory (GT). Moreover, we contribute to future theor... View more
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