publication . Article . Other literature type . 2015

Building international business theory: A grounded theory approach

Ismail Gölgeci; David M. Gligor; Carol L. Esmark;
Open Access English
  • Published: 03 Dec 2015
  • Country: United Kingdom
Abstract
The field of international business (IB) is in need of more theory development (Morck & Yeung, 2007). As such, the main focus of our manuscript was to provide guidance on how to build IB specific theory using grounded theory (GT). Moreover, we contribute to future theory development by identifying areas within IB where GT can be applied and the type of research issues that can be addressed using this methodology. Finally, we make a noteworthy contribution by discussing some of GT’s caveats and limitations, particularly those relevant to IB. This effort is intended to spur further interest in the development of IB theory.
Subjects
free text keywords: Management of Technology and Innovation, Strategy and Management, Economics and Econometrics, General Business, Management and Accounting, Business and International Management, International business, Economics, Development theory, Marketing, Grounded theory, Management science
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