publication . Article . 2015

absorptive capacity and mass customization capability

Zhang, Min; Zhao, Xiande; Lyles, Marjorie A.; Guo, Hangfei;
Open Access
  • Published: 07 Sep 2015 Journal: International Journal of Operations & Production Management, volume 35, pages 1,275-1,294 (issn: 0144-3577, Copyright policy)
  • Publisher: Emerald
  • Country: Japan
Abstract
Purpose The purpose of this paper is to investigate the effects of a manufacturer’s absorptive capacity (AC) on its mass customization capability (MCC). Design/methodology/approach The authors conceptualize AC within the supply chain context as four processes: knowledge acquisition from customers, knowledge acquisition from suppliers, knowledge assimilation, and knowledge application. The authors then propose and empirically test a model on the relationships among AC processes and MCC using structural equation modeling and data collected from 276 manufacturing firms in China. Findings The results show that AC significantly improves MCC. In particular, knowledge ...
Subjects
free text keywords: Management of Technology and Innovation, Strategy and Management, General Decision Sciences, Structural equation modeling, Operations management, Economics, Assimilation (phonology), Manufacturing firms, Supply chain, Knowledge acquisition, Mass customization, Absorptive capacity, Marketing
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publication . Article . 2015

absorptive capacity and mass customization capability

Zhang, Min; Zhao, Xiande; Lyles, Marjorie A.; Guo, Hangfei;