Absorptive capacity and mass customization capability

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Zhang, Min; Zhao, Xiande; Lyles, Marjorie A.; Guo, Hangfei;

Purpose The purpose of this paper is to investigate the effects of a manufacturer’s absorptive capacity (AC) on its mass customization capability (MCC). Design/methodology/approach The authors conceptualize AC within the supply chain context as four processes: knowledge... View more
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