Competitor analysis for Feelback Ltd - A base for strategic decision making

Bachelor thesis English OPEN
Markkanen, Sini (2012)
  • Publisher: Savonia-ammattikorkeakoulu
  • Subject: kilpailija-analyysi | kilpailuetu | yritykset

The aim of this research was to execute a competitor analysis for Feelback Ltd. The analysis focused on finding the company’s current competitors operating in Finland. The commissioner Feelback intended to use the competitor information in strategic decision making, such as planning the company’s operations in the competitive environment. The competitor analysis found 14 competitors which were grouped into direct, indirect and potential competitors. As a conclusion, it can be stated that none of the competitors was harmless and Feelback should follow their moves. The results of the competitor analysis brought forth factors which were used in compiling the recommendations for Feelback in product and market development, as well as for creating competitive advantages. These results were not revealed to the public since it might have harmed the company’s operations. A survey conducted among the competitors was not possible in order to avoid the companies discovering Feelback’s intentions, due to which the research was executed by using only public information. Internet sources were used in data collection, but the information provided is estimated to be reliable. The biggest reliability risk was that the information in the web pages was not updated and was therefore obsolete. Future research is recommended to deepen the competitor analysis and to back up the strategic decision making process.
Share - Bookmark

  • Download from
    Theseus via Theseus (Bachelor thesis, 2012)
  • Cite this publication