Impacts of social media in restaurant businesses : A case study of restaurants based on Oulu region
- Publisher: Oulun ammattikorkeakoulu
Social media’s acceptance rate has been increasing day by day. All kinds of business are adopting social media as crucial tool for implementing business and marketing strategies. This research is done to highlight the impacts of social media in restaurants of Oulu based restaurants.
The main objective of this thesis is to examine the impacts social media has in business and how social media is influencing business activities. Furthermore, this research provides a brief information of social media and how efficient marketing can be done using it. Moreover, a clear explanation is demonstrated to illustrate how social media has transformed the traditional way of marketing activities.
Mixed of qualitative and quantitative method is used. Moreover, to explore depth information Face-to-Face (F2F), unstructured and individual interviews were conducted to the entrepreneurs and communication responsible of restaurants. Materials for this research includes books, journals, articles, statistics and different websites related to social media.
The result shows that social media has positive impact on restaurant business. Accepting social media by restaurants leads to increment in sales and flow of customers. Facebook and Instagram are social media tools used by the restaurants. Word of mouth plays a vital role for attracting new customers. Social media has provided cheap and accessible marketing platform to reach to thousands of customers instantly. Limitation of research includes small number of respondents and language barrier. Similar research could be done in the future where more respondents are available. Social media offers many possibilities for business expansion.