Evaluation of Franchising Business Model to Solar Energy Market in Vietnam

Master thesis English OPEN
Nguyen, Thanh (2009)
  • Publisher: Lahden ammattikorkeakoulu
  • Subject: aurinkoenergia | Vietnam | markkina-alueet | franchising | uusiutuvat energialähteet

The shortage of energy, the running out of natural resources, the concern for environment pollution and the advantage of potential solar resource has become an opportunity for foreign investors who have intention to enter Vietnam‟s solar energy market. There are so many entry modes for the investors to choose rom but the application of franchising business model to solar energy industry is still a new concept not only in Vietnam but also all over the world. Therefore, this study works on the evaluation of the possibility to set up the new solar energy business under the form of franchising model. This study will focus on market research, the analysis of franchising model advantages, dealing with technology transfer barriers and getting responses from potential franchisees. The aim of the theoretical part focuses on analysis of franchising model and technology transfer issues. To overcome the barriers of technology transfer to developing countries like Vietnam is a significant concern for new investors. Almost all the barriers will be overcome in this part also. Moreover, it is necessary for the readers to have a background of the updated solar energy technology, which is mentioned in the technology review section. Finally, the theory part will illustrate that the franchising model has been applied successfully to the energy sector by focusing on some existing energy franchises all over the world. The empirical part will analyze the situation of Vietnam‟s solar energy market, the policy framework of the Vietnamese government for renewable energy and the developing trend of Vietnam‟s energy market from now until 2020. Finally, the empirical part will be the most important part of this study, which is the analysis of potential opportunities to set up new solar business in Vietnam. Depending on the qualitative research method, this study collects information and data from three different respondent groups including the Energy Department of Ministry of Industry and Trade of Vietnam MOIT), the potential franchisees and the consumers.
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