User Experience Design (UX Design) in a Website Development : Website redesign
- Publisher: Mikkelin ammattikorkeakoulu
The purpose of the study was to implement an approach of user experience for a website design. Mostly, I concentrated on revealing and understanding the concepts of UX design which include usability, visual design and human factors affecting the user experience. Another aim of the study was to investigate people’s behaviour related to web design. The thesis based on a project. The project was to redesign an existing web design for a company called Positive Communications. They provide different kinds of services in the event production industry for big organizations.
The process of redesign was divided into several parts. Firstly, a heuristic evaluation of the old web- site version was conducted for finding the usability problems in the existing web design. Then different UX design methods were implemented to create more accurate web design for the new version of the website.
The result of the study was a new redesigned website which met the requirements of UX and business goals of the company. It helps to provide business promotion on the current market and to attract potential clients for the company.