Electronic cigarette

Bachelor thesis English OPEN
Wang, Tao (2016)
  • Publisher: Savonia-ammattikorkeakoulu
  • Subject: savukkeet | sähkösavukkeet | tupakointi | terveys | markkinointi | myynti | SWOT-analyysi

As we know E-cigarette is becoming increasingly popular all over the world. It is a new product that the most of smoking people would like to buy and use. However, we are not realizing advantages and disadvantages of e-cigarette clearly. My objective was to research the development of electronic cigarette whether it is under control or a good way of marketing. The thesis has two main parts. They include answers to questions what is electronic cigarette and how to manage the whole industry of electronic cigarette. It is necessary for us to make a deep research how it became such a popular product and why it is under discussion. Especially, the safety of electronic cigarette is the key element of development of electronic cigarette. As a result, governments still control and limit the development of electronic cigarette by different regulations. Also, how to manage and operate the marketing of electronic cigarette is quite important under the limited environment. There are some reports about the specific ways of selling and managing of electronic cigarette industry. . Global operational management is the key of success for an individual company. In my thesis, it will research the business of electronic cigarette and use the knowledge i have gained during my bachelor studies. It includes the product process, manufacturing and operations management as well as business management. Moreover, it is possible to use the knowledge and information for real business management of e-cigarettes in China.
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