Social media for non-profit organizations in Vietnam

Bachelor thesis English OPEN
Nguyen, Thy (2016)
  • Publisher: Seinäjoen ammattikorkeakoulu

The thesis presents about social media in general and social media for non-profit organizations in Vietnam in particular. The writer wanted to explore the disadvantages that non-profits in Vietnam face when using social media and search for recommendations which helps them to use it more efficiently. In the theoretic part, core concepts related to social media were introduced, namely, definition of social media, its types, the popular platforms, situation of social media in Vietnam, pros and cons of social media and steps to create a social media strategy. A case study about The Jailbreak Vietnam – a young non-profit organization established in Vietnam - was chosen to be in the empirical part. With the help of the supporting documents and interviews from the founder and president of the organization, the research questions were answered. In conclusion, main obstacles of social media to Vietnamese non-profits are threat of poverty porn, backlash, difficult to control and measure, time-consuming and lack of experience and knowledge about social media. The non-profit organizations, if they want to gain the benefits from social media, were suggested to have a clear and tight social media strategy, which includes a clear goal and target audience, a right social media tool, a unique content and a plan to measure and improve.
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