Competitive strategy : Sorrin Puutarha

Bachelor thesis English OPEN
Haaristo, Emilia (2010)
  • Publisher: Turun ammattikorkeakoulu
  • Subject: elintarviketeollisuus | kilpailukyky | erikoistuminen | ruokavalmisteet | tuoretuotteet | brändit

The thesis handles the fresh food product industry in Finland and especially one company operating in the industry and its competitive position. Sorrin Puutarha manufactures ready-to-use fresh cut salad bag, which is sold in the grocery stores. The objective of the thes... View more
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