China's B2C e-commerce development and its future prospects

Bachelor thesis English OPEN
Jin, Guming (2012)
  • Publisher: Keski-Pohjanmaan ammattikorkeakoulu
  • Subject: Online Business in China | Business to Customer in China | China | Degree programme in Industrial Management | asiakkaat | Consumers | verkkoliiketoiminta | Kiina | Electronic commerce | E-Commerce in China
    acm: ComputingMilieux_GENERAL | ComputingMilieux_COMPUTERSANDSOCIETY

China’s E-commerce environment is improving all the time. Consumers are getting more and more habituated to this form of consumption mode. The recent trend shows that China’s e- commerce market is booming mainly because of major enterprises’ fierce competition within Bu... View more
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