The Attentional Drift-Diffusion Model for Simple Choice in the Quaternary Case, Measuring the Effect of Permutation of Item Location on Choice Behaviour

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Mildén, Peter; von Boguslawski, Michael;
(2014)
  • Subject: Choice | Attentional Drift-Diffusion Model | Neuroeconomics | Decision Making | Microeconomics | Eye Tracking

In this paper, we study the Attentional Drift-Diffusion Model in two quaternary cases, both from the perspective of realized predictions and location permutation effects. From 16 chocolate pack-ages specifically designed for this study, 4 were selected based on a rankin... View more
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