publication . Research . 2014

The Attentional Drift-Diffusion Model for Simple Choice in the Quaternary Case, Measuring the Effect of Permutation of Item Location on Choice Behaviour

Mildén, Peter; von Boguslawski, Michael;
Open Access English
  • Published: 01 Jan 2014
Abstract
In this paper, we study the Attentional Drift-Diffusion Model in two quaternary cases, both from the perspective of realized predictions and location permutation effects. From 16 chocolate pack-ages specifically designed for this study, 4 were selected based on a ranking questionnaire, multi-dimensional scaling, and conjoint analysis, so that one package was slightly more attractive, while the other three were of similar attractiveness. These were shown in a 2x2 grid to two different groups of Arcada UAS students, varying the position of the packages for each group. Each student was asked to select the package found the most attractive, with no time pressure. Th...
Subjects
free text keywords: Choice, Attentional Drift-Diffusion Model, Neuroeconomics, Decision Making, Microeconomics, Eye Tracking
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Research . 2014
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