How To Enter The Nigerian CRM/ERP Market From A Finnish Start-Up Company Perspective : A Case Study

Master thesis English OPEN
Lawson, Angel (2014)
  • Publisher: Arcada - Nylands svenska yrkeshögskola
  • Subject: New business enterprises | Market Perspectives | Case method | startupföretag | Nigeria | marknaden

The economic crises in Finland and a rise in global business, competition in information and communication technologies has necessitated the need for organizations to look for opportunities in foreign markets. The aim of this thesis is to explore the Nigerian market and gain in-depth insight of the market outlook for the Vesi CRM/ERP platform before committing to a preferred strategy in getting into the market. A number of theories on foreign market entry motives and factors influencing entry mode choices were applied to explain the entry mode decision for DIF. The research also draws on concepts from PESTLE and SWOT analyses. The theories and concepts applied in the thesis helped in answering the research questions. The research is a qualitative method. The primary sources of information were interviews, personal knowledge, observation and meetings in the foreign market. Secondary sources include online database, books etc. The result shows that Nigeria has opened up its economy and provided generous investment incentives in industrial, IT and communication sectors of the economy to attract foreign direct investment (FDI). Furthermore, the economy of Nigeria is likely to be driven by growth in the information technology and telecommunications sectors of the economy, apart from its immense oil and gas deposits.
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