publication . Preprint . Other literature type . Article . 2018

Towards a Typology of Business Models in the Biotechnology Industry

Jean-Pierre Segers (PhD);
Open Access English
  • Published: 11 Jan 2018
  • Publisher: SSRN (Elsevier)
  • Country: Belgium
The purpose of this paper is to identify a selection of key business models - “typology” - applied in the biotechnology industry. The focus is on the differences between traditional/closed or stand-alone business models opposed to open or networked business models. A number of illustrative case studies and good practices are presented to show that new biotechnology firms are gradually adopting a “best of both worlds” strategy, with both closed business models and open, networked models as a way for gaining access to the market, in close collaboration with large global pharmaceutical companies. The case firms and good practices are taken from a recent country stu...
free text keywords: Biotechnology, Open Innovation, Business Models, : Strategy & innovation [Business & economic sciences], : Stratégie & innovation [Sciences économiques & de gestion]
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