Strategic entrepreneurship: an integrated innovative entrepreneurial process for CRM implementation at Indian SMEs

Article OPEN
Mehta, Arpita;
(2011)
  • Publisher: MISC
  • Subject: Wirtschaft | Technik, Technologie | Economics | Technology (Applied sciences) | CRM; Customer Relationship Management; Indian SMEs; CRM strategy; Strategic Entrepreneurship; Entrepreneurship | Technology Assessment | Management Science | Technikfolgenabschätzung | Management | entrepreneurship | strategic management | competitiveness | customer orientation | small business | medium-sized firm | management | India | Mittelbetrieb | Indien | Unternehmertum | strategisches Management | Kundenorientierung | Wettbewerbsfähigkeit | Kleinbetrieb
    • ddc: ddc:330 | ddc:600

The purpose of this theoretical framework is, to provide a better understanding of the prospects, process, problems, usage and issues related to Customer Relationship Management (CRM) in Indian SMEs so that it may help to implement, adopt and use CRM as an interactive e... View more
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