publication . Article . 1995

Greifswald: das Image als Faktor der Stadtentwicklung; eine qualitative Untersuchung zur Stadtmarketing-Konzeption

Micheel, Monika;
Open Access
  • Published: 01 Jan 1995
  • Publisher: DEU
Abstract
The present paper analyses the image of the Hither Pomeranian city of Greifswald as a preliminary study of a city marketing concept. The author determines the image formed by so-called resident "experts" by means of a qualitative poll and additionally compares that picture to the opinion of non-resident visitors to the city. The image analysis pinpoints the city's weak and strong points and indicates the components which must be discussed in order to improve the city's attractiveness and to further its locational advantages. This discusion should be an integral part of the city marketing strategy. The points which are most cited in the image analysis of the city...
Subjects
free text keywords: Landscaping and area planning, Städtebau, Raumplanung, Landschaftsgestaltung, Greifwald, Area Development Planning, Regional Research, Raumplanung und Regionalforschung, Bundesrepublik Deutschland, Innenstadt, Marketing, Stadtgeographie, historische Entwicklung, Altstadt, Deutschland, Image, Stadt, DDR, Mecklenburg-Vorpommern, Stadtentwicklung, urban geography, German Democratic Republic (GDR), city center, marketing, urban development, Federal Republic of Germany, Germany, town, historical development, image, old section of town, Mecklenburg-Western Pomerania, ddc:710
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