Greifswald: das Image als Faktor der Stadtentwicklung; eine qualitative Untersuchung zur Stadtmarketing-Konzeption

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Micheel, Monika;
(1995)
  • Publisher: DEU
  • Subject: Landscaping and area planning | Städtebau, Raumplanung, Landschaftsgestaltung | Greifwald | Area Development Planning, Regional Research | Raumplanung und Regionalforschung | Bundesrepublik Deutschland | Innenstadt | Marketing | Stadtgeographie | historische Entwicklung | Altstadt | Deutschland | Image | Stadt | DDR | Mecklenburg-Vorpommern | Stadtentwicklung | urban geography | German Democratic Republic (GDR) | city center | marketing | urban development | Federal Republic of Germany | Germany | town | historical development | image | old section of town | Mecklenburg-Western Pomerania

The present paper analyses the image of the Hither Pomeranian city of Greifswald as a preliminary study of a city marketing concept. The author determines the image formed by so-called resident "experts" by means of a qualitative poll and additionally compares that pict... View more
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