Social Media, Traditional Media and Marketing Communication of Public Relations:A Study of Banking Industry

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Khajeheian, Datis; Mirahmadi, Fereshteh;
  • Journal: 79-87issn: 2381-7518
  • Subject: Public Relations | Social Media | Marketing Communication | Iranian Banking Industry

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communica... View more
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