Optimal experience in online shopping: the influence of flow

Conference object English OPEN
Sharkey, Ultan; Acton, Thomas; Conboy, Kieran;
  • Subject: decision behaviour | product presentation modes | flow theory | online shopping

peer-reviewed This research investigates the influences of product presentation modes, decision behaviour and the consumer experience on Internet shopping. The growth of online shopping brings with it cognitive challenges for consumers attempting to assess larg... View more
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