Multiple and Symbol Operators: the Battle for Market Leadership in the Irish Grocery Market

Other literature type OPEN
O'Callaghan, Edmund; Wilcox, Mary;
(2002)
  • Publisher: Dublin Institute of Technology
  • Subject: Irish | grocery sector | Tesco | Musgraves | Dunnes Stores | multiples | symbol groups | market leadership | strategy. | Business

The Irish grocery retailing market, one of the most competitive in Europe, has undergone a metamorphosis in recent years. The demise of many small grocers, an increased concentration of multiples and the galvanization of the independent sector through symbol group parti... View more
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