Vertical Search Engines

Other literature type OPEN
Curran, Kevin; Mc Glinchey, Jude;
  • Publisher: Dublin Institute of Technology
  • Subject: vertical search engine | revenue streams | world wide web | Digital Communications and Networking

This paper outlines the growth in popularity of vertical search engines, their origins, the differences between them and well-known broad based search engines such as Google and Yahoo. We also discuss their use in business-to-business, their marketing and advertising co... View more
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