Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

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O'Driscoll, Aidan; Claudy, Marius; Peterson, Mark;
  • Publisher: Dublin Institute of Technology
  • Subject: renewable energy | diffusion of innovation | attitude-behavior gap | behavioral reasoning theory | sustainability | macromarketing | Business Administration, Management, and Operations | Marketing | Strategic Management Policy

Consumer adoption of renewable energies is an important step towards less carbon-intensive and more sustainable energy systems. But despite growing ecological awareness and articulated preferences for green products, renewable energies face slow rates of diffusion in co... View more
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