The Changing Nature of Theory and Practice in Marketing: on the Value of Synchrony

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O'Driscoll, Aidan; Murray, John;
(1998)
  • Publisher: Dublin Institute of Technology
  • Subject: theory and practice in marketing | synchrony in marketing | Business

Any academic discipline with a closely associated area of professional endeavour is profoundly affected by the relationship between its theory and practice. Synchrony in theory and practice adds value to the management of enterprise and to the advance of the discipline.... View more
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