publication . Research . 2015

Should firms always invest in corporate social responsibility? Whether, when, and how?

Chatterjee, Prabirendra;
Open Access
  • Published: 03 Dec 2015
  • Country: Yemen
Firms in various markets such as health care, financial services, software, consumer goods etc. spend significant amount of money on corporate social responsibility (CSR) activities. The literature suggests that consumers take into consideration firmsí CSR activities when making purchase decisions and this leads to either an increase in willingness to pay or an increase in purchase intention. Unfortunately, notwithstanding its strategic beneÖts, the empirical Öndings regarding the impact of CSR on firms financials are mixed. In this paper we explore when and why investing in CSR can have positive or negative impact on firm's profitability. In doing so we model t...
free text keywords: HB135-147 Mathematical economics. Quantitative methods
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