publication . Thesis . 2012

Unattainable goals, middle class fantasies: an ethnography of women's work in feminized retail banking in Istanbul, Turkey

Topçu, Berra; Topcu, Berra;
Open Access
  • Published: 01 Jan 2012
  • Country: Yemen
Drawing from a workplace ethnography among women professionals in the increasingly feminized lower echelons of commercial bank branches (so-called retail banking) in Istanbul, Turkey, this thesis is an examination of women’s affective labor and the construction of white-collar subjectivities. Given the performance criteria of professionalism, productivity, efficiency, and individualism as part of neoliberal discourses for attaining the ideal of the white-collar woman in the retail bank, how a woman becomes a “woman” as an outcome of gender and class inequalities outside the workplace is problematically pushed aside. I navigate the various embodied, gendered, and...
free text keywords: HM Sociology
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