Consumers’ willingness to pay for beef direct sales. A regional comparison across the Pyrenees

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Sanjuán-López, Ana Isabel; Resano, Helena; Zeballos, Gabriela; Sans, Pierre; Panella-Riera, Nuria; Campo, Maria del Mar; Khliji, Saoussan; Guerrero, Ana; Oliver, Maria Angels; Sañudo, Carlos; Santolaria, Pilar;

Willingness to pay (WTP) for direct market of beef is investigated in two Spanish and two French regions located on both sides of the Pyrenees. Given the novelty of this distribution system, especially in Spain, a contingent valuation approach is undertaken, and a doubl... View more
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