Market development of organic products in Europe: conditions and role of Organic Marketing Initiatives

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Schmit, Otto; Fontguyon, Guy de; Sans, Pierre; (2007)
  • Publisher: Ministerio de Agricultura, Pesca y Alimentacion
  • Subject: Sciences agricoles | Agriculture – Europe – Market – Organic Marketing Initiatives

The contribution presents some of the main results of a European program of investigation (titled Organic Marketing Initiatives – OMIs – and Rural Development). Firstly, consumer behavior, as well as attitudes, expectations, motives and buying barriers concerning organi... View more
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