publication . Article . 2007

Market development of organic products in Europe: conditions and role of Organic Marketing Initiatives

Schmid, Otto; de Fontguyon, Guy; Sans, Pierre;
Open Access Spanish
  • Published: 01 Jan 2007
  • Publisher: HAL CCSD
  • Country: France
Abstract
 ; The contribution presents some of the main results of a European Research Project, funded by the European Commission, titled Organic Marketing Initiatives –OMIs– and Rural Development. In a first part consumer behaviour, as well as attitudes, expectations, motives and buying barriers concerning organic food are explored. Then, the authors give a brief overview and analysis of the organic market development of 18 European countries, based on a Delphi Expert Survey. Finally, the third part highlights the role of OMI’s (Organic Market initiatives) in the organic market development and the reason for their success, defined as the effective and efficient implement...
Subjects
free text keywords: Sciences agricoles, Agriculture – Europe – Market – Organic Marketing Initiatives, [SHS]Humanities and Social Sciences
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publication . Article . 2007

Market development of organic products in Europe: conditions and role of Organic Marketing Initiatives

Schmid, Otto; de Fontguyon, Guy; Sans, Pierre;