publication . Thesis . 2010

Questioning the halo : exploring the role of physical attractiveness for women in the staff-customer interface

Open Access English
  • Published: 01 Jan 2010
  • Country: United States
Abstract
Thesis (PhD)--University of South Australia, 2010 Many organisations have focussed on employing attractive people including models and celebrities to represent their brand or product, with the assumption that attractive people are more effective sellers and more persuasive communicators than less attractive people. However, attractiveness may also be a potential liability. Attractive endorsers may detract attention from the product if there is not a clear link or 'match-up' between the product and endorser. In addition, attractive female endorsers may create negative affective responses in females.Therefore a paradox exists. Organisations may seek to employ attr...
Subjects
free text keywords: Sexual attraction, Customer services, Customer relations, intra-gender competition, match-up hypothesis, Marketing Management (incl. Strategy and Customer Relations) 150503, Marketing not elsewhere classified 150599, Psychology not elsewhere classified 170199, social comparison, attractiveness, customer behaviour
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