The usage of digital marketing channels in SMEs

Article English OPEN
Taiminen, Heini; Karjaluoto, Heikki;
(2015)
  • Publisher: Emerald Group Publishing Limited
  • Subject: channels | digital marketing | marketing communications | resources | small- and medium-sized organizations | social media | technology adoption | tools

Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data comprises sem... View more
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