Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism

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Ikonen, Pasi ; Luoma-aho, Vilma ; Bowen, Shannon A. (2017)
  • Publisher: Routledge
  • Subject: sponsorointi | läpinäkyvyys | eettisyys | suhdetoiminta | markkinointi | journalismi | sponsored content | transparency | codes of ethics | public relations | marketing | advertising | journalism

As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no industry alone can answer, such as How much discl... View more
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