The significance of environmental responsibility on airline customers' intention to purchase

Master thesis English OPEN
Merilä, Outi;
(2015)
  • Subject: Finnair (yhtiö) | lentoyhtiöt | lentomatkailu | asiakkaat | matkustajat | ympäristövastuu | markkinointi | ympäristöystävällisyys | Ruotsi

Operating in an energy intensive industry, airlines’ environmental performance is under constant scrutiny of the regulators and authorities. By contrast, it seems that not many airlines have considered gaining competitive advantage in by differentiating as an e... View more
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