Marketing communication in Finnish industrial companies

Master thesis English OPEN
Vuorio, Mikko;
(2010)
  • Subject: Marketing communication | Industrial marketing | Customer relationship | Action-oriented research | markkinointiviestintä | asiakassuhde | teollisuusyritykset

Marketing communication has a significant role for profitable businesses in industrial markets, and its role is only expected to rise in the future. Especially, integrated marketing communication (IMC) and customer-oriented approach are universally regarded fundamental ... View more
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