Marketing automation supporting sales

Master thesis English OPEN
Sandell, Niko;
(2016)
  • Subject: Digital marketing | Marketing automation | Sales | digitaalinen markkinointi

The past couple of decades has been a time of major changes in marketing. Digitalization has become a permanent part of marketing and at the same time enabled efficient collection of data. Personalization and customization of content are playing a crucial role in marke... View more
Share - Bookmark