Media relations after the introduction of social media

Master thesis English OPEN
Mesila, Helin;
(2010)
  • Subject: public relations | media relations | social media | suhdetoiminta | sosiaalinen media | organisaatioviestintä | media

In the light of the popularity of social media on one hand, and the contradictive relationships between journalists and public relations practitioners on the other hand, the thesis studies media relations after the introduction of social media. The study focuses on medi... View more
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