Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals

Master thesis English OPEN
Penttinen, Jukka;
(2015)
  • Subject: Internationalization strategies | export marketing | born global | ecommerce | virtuality trap | export partnerships | verkkokauppa | markkinointi | kansainvälistyminen | vienti

This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export marketing strategies and ecommerce as part of i... View more
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