publication . Conference object . 2018

Unethical But Not Illegal : Uncovering the Persuasive Messages Leveraged by Providers of the 'Real' Online Social Impressions

Soliman, Wael; Rinta-Kahila, Tapani;
Open Access English
  • Published: 01 Jan 2018
  • Publisher: European Conference on Information Systems
  • Country: Finland
Abstract
Due to the drastically elevated prominence of social networking sites (SNS), online social impressions such as views, comments, followers, subscribers, likes, and dislikes have become a valuable currency that translates to popularity, credibility, and even financial gains. Aside from machine-generated impressions, a growing industry known as crowdturfing utilizes human workers to provide “real” social impressions as-a-service. Although crowdturfing platforms are often seen as a clear example of deceptive conduct, they justify their business by leveraging well-crafted persuasive strategies and ethical appeals. Given the increasingly significant role of online imp...
Subjects
free text keywords: joukkoistaminen, eettisyys, sosiaaliset verkostot, asiakkaat, palaute, arvostelut (tuotokset), crowdturfing, ethics, ethics theory, online social impressions, byuing real views, content analysis, quality
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