Unethical But Not Illegal : Uncovering the Persuasive Messages Leveraged by Providers of the 'Real' Online Social Impressions

Conference object English OPEN
Soliman, Wael; Rinta-Kahila, Tapani;
  • Publisher: European Conference on Information Systems
  • Subject: joukkoistaminen | eettisyys | sosiaaliset verkostot | asiakkaat | palaute | arvostelut (tuotokset) | crowdturfing | ethics | ethics theory | online social impressions | byuing real views | content analysis | quality

Due to the drastically elevated prominence of social networking sites (SNS), online social impressions such as views, comments, followers, subscribers, likes, and dislikes have become a valuable currency that translates to popularity, credibility, and even financial gai... View more
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