publication . Master thesis . 2016

The effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior

Gibson, Ben;
Open Access English
  • Published: 01 Jan 2016
  • Country: Finland
Abstract
With climate change becoming ever-present as a huge environmental issue for the modern era to address, pro-environmental behavior (PEB) is becoming an increasingly relevant area. There seems to be a divergence between how different actors try and encourage PEB when using emotion as the motivational tool. Therefore, the current study aimed to explore this effect of (negative) emotion on decision making. The Theory of Planned Behavior (TPB) was used as the theoretical framework, with the primary research aim testing whether emotion affects the theory, and if this is a direct effect on intentions. Within the existing research, environmental values are also found to...
Subjects
free text keywords: Theory of Planned Behavior (TPB), Environmental Values, Emotion, Pro-environmental Behavior (PEB), Household Energy Efficiency, tunteet, ympäristöarvot, ympäristöasenteet, energiatehokkuus
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