publication . Conference object . 2016

Volkswagen Emission Crisis – Managing Stakeholder Relations on the Web

Zhang, Boyang; Veijalainen, Jari; Kotkov, Denis;
Open Access
  • Published: 01 Jan 2016
  • Publisher: SCITEPRESS - Science and and Technology Publications
  • Country: Finland
Abstract
Organizations establish their own profiles at social media sites to publish pertinent information to customers and other stakeholders. During a long and severe crisis, multiple issues may emerge in media interaction. Positive responses and prompt interaction from the official account of e.g. a car manufacturer creates clarity and reduces anxiety among stakeholders. This research targets the Volkswagen 2015 emission scandal that became public on Sept. 18, 2015. We report its main phases over time based on public web information. To better understand the online interaction and reactions of the company, we scrutinized what information was published on VW’s official...
Subjects
free text keywords: Volkswagen, emission scandal, social media, crisis, issues, stakeholder theory, reputation, image, GM, World Wide Web, Stakeholder relations, Computer science
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publication . Conference object . 2016

Volkswagen Emission Crisis – Managing Stakeholder Relations on the Web

Zhang, Boyang; Veijalainen, Jari; Kotkov, Denis;