Barriers to the use of mobile sales force automation systems: a salesperson’s perspective

Article English OPEN
Sinisalo, Jaakko ; Karjaluoto, Heikki ; Saraniemi, Saila (2015)
  • Publisher: Emerald Group Publishing Limited; Edith Cowan University
  • Subject: Technology adoption | Customer relationship management | Mobile systems | IT services | Wireless technology

Purpose – The purpose of this paper is to examine the barriers associated with the adoption and use of mobile sales force automation (SFA) systems from a salesperson’s perspective. Design/methodology/approach – A qualitative investigation of two business-to-busine... View more
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