Barriers to the use of mobile sales force automation systems: a salesperson’s perspective
- Publisher: Emerald Group Publishing Limited; Edith Cowan University
Technology adoption | Customer relationship management | Mobile systems | IT services | Wireless technology
Purpose – The purpose of this paper is to examine the barriers associated with the adoption and use
of mobile sales force automation (SFA) systems from a salesperson’s perspective.
Design/methodology/approach – A qualitative investigation of two business-to-busine...