publication . Master thesis . 2015

A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance

Mäkinen, Hanna;
Open Access English
  • Published: 01 Jan 2015
  • Country: Finland
The significance of social media has increased greatly in the past few years, leading companies to increase their social media activity and also increase their interest in knowing whether it is genuinely worth being active on social media, including knowing the potential advantages. This study aims to examine the relationship between social media activity and three variables: reputation, firm size and firm performance. The study analyzes the relationships between the constructs but does not propose or discuss the direction, that is, the causal linkages, between the variables. The type of research conducted for this study is quantitative research; it is based on ...
free text keywords: Social media activity, corporate reputation, firm performance, sosiaalinen media, yritykset, maine
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