publication . Master thesis . 2012

iPro user : a case study of pro-am photographers in Malaysia travel magazine

Teh, Chree Yee;
Open Access English
  • Published: 01 Jan 2012
In the digital era, centralized media is moving towards de-centralized and globalized network. This development changes the relationship between mass media and their audiences, remodels the connection among media users and expands traditional roles of consumers. Consumer behavior changes blur the distinction between producer-consumer, professional-amateur, and work-leisure. With a title of ‘iPro User’ which refers to ‘I am a productive and professional user’, this paper is applying ‘pro-am’ model with a framework of ‘prosumer’ to investigate why and how a group of professional amateurs are networked together and utilize digital devices to participate as content ...
free text keywords: Malesia, matkailulehdet, harrastajat, Travelmate (aikakauslehdet), valokuvaajat, kuluttajat, uusmedia, ammattilaiset
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue