Consumer Emotions and E-commerce : A Literature Review

Conference object English OPEN
Lievonen, Matias;
(2017)
  • Publisher: University of Maribor Press
  • Subject: online shops | emotions | consumers | literature review | electronic commerce
    acm: GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)

The purpose of this paper is to take a look at the current state of the research related to consumer emotions in the context of electronic commerce (e-commerce). As the popularity of online shopping is constantly growing, the author performed an integrative lit... View more
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