publication . Article . 2016

Effect of Cognitive Styles on Idea Generation

Carina Lomberg; Tobias Kollmann; Christoph Stöckmann;
Open Access English
  • Published: 12 Oct 2016
  • Country: Denmark
Abstract
Researchers are engaged in finding the precursors for innovation. Drawing on Kirton's Adaption-Innovation (KAI) Inventory, we explicitly test Kirton's central premise that cognitive styles differentiate between preferences for producing ideas in a certain way. We argue that the generation of either a magnitude or original ideas is governed by different underlying cognitive styles. In a study with 191 individuals, we find that the cognitive style originality associates with ideational fluency whereas the rule governance style associates with the generation of original ideas. By providing a cognitive explanation for how ideas are generated, we deepen the understan...
Subjects
free text keywords: Cognitive style, Fluency, Cognitive psychology, Corporate governance, Management, Public relations, business.industry, business, Cognition, Premise, Economics, Originality, media_common.quotation_subject, media_common, Ideation
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publication . Article . 2016

Effect of Cognitive Styles on Idea Generation

Carina Lomberg; Tobias Kollmann; Christoph Stöckmann;