publication . Conference object . Contribution for newspaper or weekly magazine . 2014

Driving behavioural change towards ecodesign integration: Nudging experiment in industry

Fabien Brones; Morten Gyldendal Melberg; Marly Monteiro de Carvalho; Daniela Cristina Antelmi Pigosso; Mcaloone, Tim C.;
  • Published: 01 Jan 2014
  • Country: Denmark
Abstract
This paper describes a research study conducted at Natura, a large Brazilian cosmetic company, in order to stimulate more systematic sustainable innovation practices by means of behavioural change. Within the “soft side” of ecodesign implementation, “nudging” is a novel approach brought from social sciences and policy making. An empirical experiment identified and tested employee motivations in combination with behavioural influences, in order to positively affect employees’ intention to practice ecodesign. This original experience of green nudging in a private company context supported the diffusion of the current ecodesign programme, which may contribute to tu...
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publication . Conference object . Contribution for newspaper or weekly magazine . 2014

Driving behavioural change towards ecodesign integration: Nudging experiment in industry

Fabien Brones; Morten Gyldendal Melberg; Marly Monteiro de Carvalho; Daniela Cristina Antelmi Pigosso; Mcaloone, Tim C.;