Impact of social media in sports marketing

Master thesis English OPEN
Gadiraju, Gaurav Kumar;
(2016)
  • Subject: Social Media | Sports | Marketing | Internet | Advertising | Meios de comunicação | Marketing desportivo | Marketing eletrónico | Estratégias de marketing | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

JEL: M1 - Business Administration; M31 – Marketing; M37 - Advertising The purpose of this research is to evaluate the impact of social media in the field of sports marketing. This is carried out through an in-depth analysis on sports marketing and the rising populari... View more
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