An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions
Búrcio, Carlos Manuel Súcia
Country personality | Country image | Behavioral intentions | Portugal | Brazil | Personalidade do país | Imagem do país | Intenção comportamental
Having a theoretical basis in the literature on country of origin and destination branding, and supported in consumer behavior, this thesis proposes an integrative model for measuring country image and its impact on behavioral intentions. It hypothesizes that cognitive ...